Here are the biggest comments on Wall Street on Friday: Oppenheimer reiterates Nvidia as top pick Oppenheimer said Nvidia remains the best investment idea. “We continue to favor structural growth to achieve long-term outperformance, but believe investors are starting to reconsider similar diversified names that have lagged at the start of the year . Our top picks are NVDA, MPWR, MRVL and AVGO.” Morgan Stanley reiterates Ford and General Motors are overweight Morgan Stanley remains bullish on both automakers. “We are bullish on F and GM. In our view, the key to unlocking the upside potential for both Ford and GM shares is showing significant improvements in return on invested capital.” increase (ROIIC), where we see many avenues for improvement as we move through the electric vehicle downturn.” Mizuho Reiterates Amazon as Top Pick Mizuho is looking ahead to Amazon's earnings on April 30. “In the report, Amazon is our top pick due to its positive e-commerce checks and growth [Amazon Web Services] trend.” Canaccord downgrades Netflix to hold from buy Canaccord downgraded Netflix after Thursday's earnings report and said investors should look for better value elsewhere. “Despite the results and Given this mostly solid outlook, we see limited growth catalysts over the next few quarters, and with the stock up ~90% over the past 12 months and up ~25% YTD, we think investors may benefit from looking elsewhere for upside and are downgrading the stock to HOLD.” Loop started DoorDash when it bought Loop said when it started selling the stock that it has a lot of potential. “We are initiating coverage on DoorDash with a Buy rating and a $170 price target. We think the years-long debate about the viability and earnings potential of on-demand gig platforms has been resolved.” Bank of America reiterates Netflix's purchase Bank of America said it retains a buy rating on Netflix after the streamer's earnings. “We reiterate Buy and raise our price target to $700 (from $650).” buy Loop said it sees the delivery company increasing its shares. “Instacart is the leader in U.S. grocery delivery by a large margin and has gained market share. ” Jefferies downgrades Ulta to retain from buy Jefferies downgraded stock due to growing competition. ” Prestige makeup ingredients at ULTA lean heavily toward legacy brands (e.g., Clinique, Estee, even MAC, etc.), while they have been gradually losing market share over the years (e.g. 3), efforts to diversify have been unsuccessful.” B Riley upgrades Lam Research to buy from neutral Riley is more confident about “Over the past month, we've become much more confident about Memory's 2H24 to 2026 fundamentals, and with that, the potential.” LRCX revenue growth.” Wells Fargo upgraded First Solar from equal weight to overweight and downgraded Sunnova to equal weight from overweight. Wells said it “is becoming more defensive” in a solar market “difficult” and it is upgrading First Solar and downgrading Sunnova “As the solar industry continues to struggle due to several headwinds, we are being more cautious with the ratings mine. Upgrade FSLR to OW due to relative stability and some potential catalysts. Downgrades NOVA to EW as rates can stay higher for longer.” Edward Jones downgrades Hershey to stop buying Edward Jones sees too many cocoa headwinds. “Hershey is facing with headwinds from record high cocoa prices which we expect will limit near-term earnings growth. Hershey has recognizable brands and a leadership position in an attractive and rapidly growing confectionery category.” Bank of America reiterates Meta purchase Bank of America said it is aiming for optimistic earnings in next week. “We remain bullish on Meta and reiterate our thesis that improvements to Stories, Messaging and AI-driven ads are still in their early stages and could lead to positive surprises.” product and revenue momentum in 2024.” JPMorgan reiterated Coca-Cola as top pick. JPMorgan said it is targeting Coca-Cola earnings on April 30. “Setting favorable favorable for 2024, although more cautious on volumes in Q1 compared to Q1; does not expect to raise guidance.” Wolfe upgrades Bank of America to outperform peers. Wolfe said it sees an attractive entry point for the Charlotte-based national bank. “BAC : Upgrade to OP – Companies lacking earnings should not trade at a discount.” Raymond James downgrades Pure Storage to outperform strong buy Raymond James says as it downgrades data storage company whether they are “less optimistic about Pure gaining material traction with cloud operators.” ” Pure generates nearly half of its sales from subscription/recurring sources, which shows higher multiples.” Morgan Stanley upgraded Shopify to overweight from balanced. Morgan Stanley said Shopify's market share gains are accelerating. “Leverage remains active remaining to materialize; Upgrade to overweight.” RBC launches Inspire Health Systems for better performance RBC said it is bullish on the sleep solutions company's shares. ” INSP offers a new solution to treating patients with obstructive sleep apnea (OSA) in a $16 billion US market.” Morgan Stanley reiterates Microsoft is overweight Morgan Stanley says it is aiming for increased earnings in next week. ” Microsoft is seen as a clear beneficiary of increased AI spending with a net 38% of CIOs expecting it to be the winner of the top share of AI budgets over the next three years.” buy UBS raised its price target on the stock to $141 per share from $113 “While hyperscale spending on Server, the main growth driver, was not a direct driver for Dell's Server business, but in our view, the rising tide lifts all boats as AI investment expands.” Needham upgrades Netflix to buy from Needham holdings saw “revenue growth” following the company's earnings report on Thursday. “We raised our estimate and upgraded NFLX to Buy (from Hold) based on round growth because we believe: a) GenerativeAI will be MOST beneficial for companies that prioritize technology and NFLX eligible; b) NFLX has global scale, which helps maximize the value of its data.” Baird adds a new discount option for Columbia Sportswear Baird said the clothing company's earnings report on next week will be negative. “We expect COLM to hit low Q1 estimates (April 25 report), but see the risk of a negative revision to Q2.”