Warner Music India has entered into a strategic partnership with India’s Jjust Music, marking the big group’s first foray into what it calls “marquee” Bollywood releases.
Their first joint release will be an English pop track by Tiger Shroff, the actor, martial artist and dancer known for his roles in popular Hindi films.
The companies say that the aim of the partnership is to “create the next generation of Indian music stars” and that Jjust Music artists will “benefit from participating in” the global network. Warner Music demand.
Jjust Music was launched in 2019 by actor, film producer and businessman Jackky Bhangnani.
Production company both Bollywood songs and non-movie soundtracks across multiple genres.
From launched in 2020, Warner Indian music has signed superstar artists like Diljit Dosanjh, Armaan Malik and Darshan Raval in the country.
In October WMG enhance its presence market by signing a distribution contract with Bollywood music company, Tips Music.
Other recent deals Warner Music India has signed include a exclusive distribution agreement with Punjabi music content corporation and aggregator Sky Digital India in January 2021.
“I am delighted to be able to liven up my vision of Indian music through this unique partnership with Warner Music India.”
Jackky Bhagnani
Jackky Bhagnani said, “Jjust Music arose out of an ambition to create groundbreaking music and provide independent Indian artists with a platform, while supporting them with their experience, expertise and resources. I.
“I am delighted to be able to liven up my vision of Indian music through this unique partnership with Warner Music India.
“Giving Indian music and artists the same exposure, support and opportunities as international music, this partnership will only boost the confidence of our artists and enhance the quality of their music.” their music.”
“We are very excited to enter the Bollywood scene, but are also motivated to create a platform for talented and exciting artists to perform non-movie music.”
Jay Mehta, Warner Music India
Jay Mehta, CEO, Warner Music India and SAARC, said: “We are absolutely delighted to be partnering with Jackky Bhagnani and Jjust Music. This partnership will help us add value to artists’ careers by providing support in everything from live performances to brand partnerships.
“We are very excited to enter the Bollywood scene, but are also motivated to create a platform for talented and exciting artists to perform non-movie music.”
“This agreement will see Jjust artists benefit from our global network while Warner Music Debut in Bollywood. ”
Alfonso Perez-Soto, Warner Recorded Music
Alfonso Perez-Soto, President, Emerging Markets, Warner Recorded Music, added: “Jackky has brought energy, enthusiasm and entrepreneurial fire to the Indian music market and he is the kind of person that he is the kind of person that he is. We love working together.
“This deal will see Jjust artists benefit from our global network while Warner Music launches Bollywood. It is an exciting moment for us and we also hope many Indian artists want a place on the global stage.Worldwide music business
