Textile Warp ‘n Weft brand has partnered with World Wide Fund for Nature-India (WWF India) to introduce ‘Chakradhara’ collect marks National Handloom Day, celebrated every year on August 7.
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According to the press release, the clothing line topic the tiger’s stripes and its proximity to nature and Sustainability while living the quintessence of Indian craftsmanship and culture.
Supported by Ministry DocumentGovernment of India and the Fashion Design Council of India (FDCI), the project showcases love for tigers and conservation efforts to support the majestic animal population that is thriving.
Shraman Jha, Director of Marketing, Communications and Fundraising WWF India, said ‘Chakradhara’ represents a unique partnership that brings India’s two national heritages together – bouquet and tiger.
Sh. UP Singh Ji, Secretary (Textiles), attended “Chakradhara” in New Delhi. He also organized an interactive session with the attendees. ‘Chakradhara’ weaves the stripes and dots of nature, conservation and sustainability while living the essence of the Indians Handmade and culture. pic.twitter.com/9zkx4Weist
– Ministry of Textiles (@TexMinIndia) August 2, 2022
“Five decades of dedicated efforts to conserve tigers in India have yielded some remarkable results, a thriving big cat population, the highest of any tiger country. We thank Warp ‘n Weft for the idea and weaving Jha said in a statement.
Sagrika Rai, Founder & Creative Director, Warp ‘n Weft, says the brand hopes this hand-woven project will give an even more well-deserved boost to Tiger conservation and widespread dissemination.
Love this Banarasi @warp_n_weft since the moment I laid eyes on it. Complex #shikargah texture, this is the quintessence #Indian #heritage outfit that no other outfit can replace @RadhikarajeG #MyHandloomMyPride @TexMinIndia @PiyushGoyal @OfficeDJardosh @PMOIndia @PiyushGoyalOffc pic.twitter.com/VRwT1vs3O4
– Warp ‘n Weft by Sagrika Rai (@warp_n_weft) August 6, 2022
“It is a powerful, impactful partnership between two ethical organizations. We are committed to contributing a portion of the revenue to WWF India, contributing to nature and wild animals Ray added.
National Handloom Day has been celebrated on 7 August every year since 2015 to observe the debut of Swadeshi Andolan in 1905, which encouraged the natives. career and specifically handloom weavers.
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