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- Veterans Day on November 11 is a holiday to pay homage to those who have served or have served in the United States military, and the Black Rifle and Hoonigan Coffee Company have teamed up to made this video in their honor.
- In this case, it involved some outrageous activity such as hijacking a vehicle and driving it as if there was no tomorrow. Clearly the problem is simply having fun with life—and a Jeep—including squealing tires and reckless driving.
- Veterans have a small role in the film and the final message thanking veterans for their service is heartfelt, but the main attraction is Travis Pastrana, giving chase. a Subaru BRAT.
Black Rifle Coffee Company and the team at Hoonigan Media Machine honored this year’s American veterans with a short video that, if real, would put any veteran who does what the video suggests in a ton of trouble. But never mind that: this short film is perfectly timed to hit YouTube viewers’ 10-minute video and action preferences.
Called “The Final Send,” the little movie stars real veterans at the end, but really, what we’re here to see are two custom Hoonigan cars tearing through the streets. of the small town of Boerne, Texas. If that’s your thing, settle in and play.
In the “The Final Send” cinematic universe, ex-soldiers happily steal cars and their owners jump into the lawless fun, even if they end up leading the local police into a dangerous chases on public roads (which we cannot recommend, of course).
The human star here is World War II veteran Hank (played by terrain racer Dave Carapetyan), who is recommended by his doctor to do something “epic” as a reward for his recovery. service to his country. Hank decides that means he should lift it up in a stolen Jeep, which catches the attention of Sheriff Pastrami (stunt driver Travis Pastrana who chases the delinquent in the a delightfully customized Subaru BRAT).
No matter how you interpret the video’s final message, you can tell Pastrana and Carapetyan had a great day at work. The most interesting part of the whole thing, however, is the YouTube auto-generated transcript, which constantly tries to turn tire squeals into speech. Obviously they sound like “foreign” and clapping for the AI.
Black Rifles Coffee Companyis, of course, promoting its coffee and holding its annual Veterans Day sale, but Hoonigan’s vice president of branding, Ron Zaras, who also directed the film, said the partnership between two brands and the resulting video is intended solely to honor veterans. “The message we want to convey is that the veterans have done so much for us, and they come back to this. [civilian] Zaras said in a statement.
This content is imported from YouTube. You can find similar content in a different format, or you can find more information at their website.
