Womenswear wonders, PrettyLittleThing, White Stuff and more in February’s Drapers
Including our exclusive shoot, we have picked the new-season product that will work hard in your customers’ wardrobes. While Leighanne Jones, creative brand director of boho womenswear brand Free People, gives us an insight into her fashion life
In the Drapers Interview, the new leaders of PrettyLittleThing, chief marketing officer Nicki Capstick and chief operating officer Tom Binns, who took over from founder Umar Kamani in July 2023, reveal their plans for US expansion – and how they aim to see off the threat of online players on their turf in Manchester.
Plus, substantial rises in the National Minimum Wage due to come in from 1 April are adding to pressure on retailers’ and brands’ bottom lines. We explore how businesses plan to mitigate the cost.
The pair behind White Stuff’s “quiet rebranding” explain how their new direction has led to a surge in sales, and what the next steps are.
An epidemic of shoplifting and violence is threatening the safety of store staff and shoppers. We explore what retailers can retailers do to combat the crimewave.
Apprenticeships can help to provide the skills fashion retail employers need to future-proof their businesses. So why is the system not working? And how can it be improved?
We also delve into the indie sector as Drapers Womenswear Independent of the Year Maison SL “reaches far beyond the store” in west London’s Notting Hill with its inclusive lingerie offering and exceptional customer service.
Additionally, Drapers Award-winning athleisure brand Adanola outlines its plans for 2024.
PLUS: Freight costs and delays escalate, Superdry prepares CVA, Boohoo group senior shake-out and property closures, John Lewis job cuts and all the latest people moves.