Image source: Getty / Pascal Le Segretain
If you’re starting to think about your fall wardrobe, there’s one piece of advice that will help: think pink. Fashion house Valentino put fuchsia on everyone’s radar when it gives a single color line to runway for fall/winter show ’22 at Paris Fashion Week in March, and the brand tapped the actor Zendaya and Formula One champion Lewis Hamilton before the latest Pink PP campaign.
Creative director Pierpaolo Piccioli completely discard the Valentino aesthetic of a single color in an attempt to make the color an identity of its own. “You can’t own a color, but you can own a feeling,” the brand’s press release states. And Zendayawho worked with Maison Valentino from 2020, have the right attitude. Shot by Michael Bailey-Gatesthe “Happiness“the actress is dressed in pink from head to toe. In one image, she’s wearing a structured pink mini dress paired with pink tights and boots. Not a single bit of skin was visible below her neck, her arms and hands were covered with long hairs. opera gloves when she carries a box bag.
The second campaign image of Zendaya full of motion. She wore a pink suit with wide-leg pants paired with a gorgeous vest, and her flowing curls covered her face as she danced. With those signature gloves, a pink rhinestone bag and long pink earrings, we anticipate her bold look to hit the streets this fall.
Image source: Valentino / Michael Bailey-Gates
The fashion house continues its pink phase at the couture show, where the likes of Anne Hathaway and Florence Pugh wore signature colored suits as they watched the event. Pink really is having a moment like Greta Gerwig’s hot anticipation.”Barbie doll“The film paved the way for Barbiecore holding tendency.
Let us be clear: this is a trend for everybody. For the men’s campaign, Hamilton was chosen. As well as a seven-time Formula One world champion, he was the first of Valentino’s men’s DI.VAs. This initiative – stands for DI. Different VA.lues – aims to unite diverse characters from the worlds of cinema, music, literature and sports to form a true cultural connection. Starting with Hamilton, Piccioli chose the fashionable sports star, not only for his style, but also for his influence off the track. For example, his charitable foundation Mission 44founded in 2021, aims to empower underrepresented young people through grants and partnerships.
Shot by Nicolas KernHamilton wears a hooded jacket, t-shirt, comfortable wide-leg pants and rhinestone sneakers, all in pink. He’s holding pink paint, with a manifesto painted on the wall behind him reading, “I’m Still Arise,” we assume.
Image source: Valentino / Nicholas Kern
Hamilton and Zendaya sat side by side at March’s iconic fashion show in the front row, so it’s no surprise that they’re both tapped ahead of this latest campaign. One thing is for sure: fuchsia is definitely bright for Autumn dress code.
