MBW’s Stat Of The Week is a series in which we highlight a single data point that deserves the attention of the global music industry. Stat Of the Week powered by Music group Cinqa technology-based rights management, distribution and record label company.
It’s inevitable, but it’s no less eye-catching: around 100,000 new tracks are now being uploaded to music streaming platforms every day.
That’s according to two of the most influential figures in the modern music business: Universal Music Group CEO and President, Sir Lucian Graingeplus the outgoing CEO of Warner Music Group, Steve Cooper.
Handle Music theme conference in Singapore on September 27, Grainge said that 100,000 won tracks are now being “added to music platforms every day”.
He thinks this huge volume of music, plus additional “relevant content” on social platforms, is making it increasingly difficult for artists to reach a large online audience.
As a result, Grainge suggests, record companies – with their ability to market, promote and develop artists – are only becoming more and more important to the careers of musicians.
Steve Cooper, speaking at Goldman Sachs Communicopia Event on September 12, said: “Today, on any day of the week, about 100,000 won uploaded tracks SoundCloud, Spotify, Apple, [and] Early.
“The complexity of being able to separate one person’s music from another 99,999 the tracks uploaded that day were extremely complicated [and] extremely difficult. “
Cooper suggests that the emergence of the Web3 platform will add to that complexity for artists, given the “interactivity needed to bring creators to the fore and keep them engaged.” [them] outstanding”.
WMG CEO added: “Most creators don’t have the capital, skill level, [or] the expertise to do all of that and succeed. So Warner is seeing Web3 as a “huge opportunity” to further assert its role in helping artists get noticed, Cooper said.
“Today, on any given day of the week, about 100,000 tracks are uploaded to SoundCloud, Spotify, Apple, [and] Early.”
Steve Cooper, Warner Music Group
This confirmation of 100,000 songs per day the number comes just 18 months after Spotify announced (in February 2021) end 60,000 won song one day has been uploaded to its platform.
That 60,000 won The milestone was passed almost two years after Spotify told investors (in April 2019) that “Nearly 40,000” Tracks were added to its service every 24 hours.
Before that, in first half of 2018Spotify says that 20,000 won songs were uploaded to its platform every day.
Putting those stats into perspective: From 2018 to 2022, the number of songs uploaded to Spotify et al daily multiplied by five.
This information comes in just one major streaming service – Apple Music – confirmed that the total number of tracks on its platform has now passed 100 millions.
That number itself grows from 70 million won less than two years ago.
Announcing the milestone of 100 million VND this week, Apple’s Global Chief Editor, Rachel Newmansaid: “Today, anywhere in the world, in 167 countries and regions on Apple Music, any artist of any description can write and record a song and release it. globally.
“Every day, over 20,000 singers and songwriters are delivering new songs to Apple Music – songs that make our catalog even better than the original. yesterday. “
(An interesting side note: If we believe in Lucian Grainge and Steve Cooper’s 100,000 a day index – and both run publicly traded companies, so we’ll go ahead and do the same. so – that means every 20,000 singers/songwriters cited by Apple are uploading an average of five songs per day.)
Obviously, this 100 millions The statistics won’t be unique to Apple Music: the recent rapid growth in music uploads has been driven by the independent distribution sector, where companies boast a number of services (Spotify, Apple Music, Music on YouTube, Amazon Music etc) they can deliver music in one go.
The question is, is Rachel Newman’s statement really true? Do 100,000 won Do the new tracks flooding Apple Music every 24 hours really make its catalog “even better than the day before”?
Or do they really just make it bigger, more overwhelming, and harder to manage?
In fact, are they increasingly diluting the good stuff – making it harder and harder to find?
One hundred million tracks, if all of them were released with a duration of 3 minutes each, it would cost you about 571 years for continuous listening – without sleep.
That is obviously not possible in a lifetime. Or, really, in five lifetimes. So who does this immutable music really benefit?
Indie artist distributors like DistroKid and TuneCoreOf course, every DIY artist whose music they upload to the streaming platform receives a fee. So there’s a financial win for those companies (DistoKid hasn’t been appreciated as much recently as 1.3 billion dollars nothing to do.)
But is 100 million tracks better for audience than, say, 20 million? (Especially when you consider that, statistically, some 80% out of all the tracks on Spotify there are less 50 monthly listeners. And that, according to a senior record company insider, “everyone knows that most that music that hasn’t even been heard once”?)
Is it better for platforms like Spotify that lose money, have costs for cloud-based storage and storage for its digital music catalog to continue to spiral?
(In fiscal year 2021, according to a Filing with the SECSpotify spent extra EUR € 33 million year-over-year in terms of “information technology costs” mainly due to “increase in usage of our cloud computing services”.)
And is it better for streaming services’ honest partners – artists and brands – who are uploading the best music they can, in the simple hope of finding an audience? love it? (Dinosaur!)
We are all certainly living in the hope that companies like Spotify and Apple Music are building (or buying) sophisticated technology that helps prevent dangerous and/or hateful content from reaching young users.
But what about basic quality control?
How can we be sure that a large part of the songs in? 100,000 won currently being uploaded daily is not – in other words Sony Music Group Chairperson, Rob Stringer – merely “Flotsam and jetsam”?
He basically means: pile up piles of 30 second ‘sleep’ or ‘sound effects’ tracks unique design play the proportional royalty payment system favored by the music industry’s biggest digital players?
Therefore: 100,000 won track one day. End 100 millions total songs.
We have a long way to go “1,000 songs in your pocket”. But, perhaps, not better.
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