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Shopping in 2022 is more convenient and comfortable. With a quick scroll or double-tap, you can buy virtually anything, anywhere, anytime. The fashion industry is particularly known for launching new products at breakneck speed – and the rise of fast fashion For more than 20 years, consumers have always had an insatiable appetite for new clothes. Corporations, eager to cash in on the growing demand, are ready for mass production. But at what cost?
That’s one of the basic questions Alyssa Hardy answers in her new book, “Worn Out: How our clothes cover up the sins of fashion“out now. The book, she explains, is a by-product of two factors: her natural curiosity about the less-discussed side of fashion and a series of personal reflections that start. during her tenure as editor of Teen Vogue.
Hardy, 33, told POPSUGAR: “I’ve been writing a lot about brands and shopping, obviously for younger readers, and I’m starting to see the bigger picture of how fashion is impacting to everyone”. “I’ve always been drawn to stories about women, and women make up the majority of the apparel industry. They’re the majority globally. It’s an interesting part of the fashion industry that I don’t know. talk about in his work.”
“…You can marry this love of skirts with the knowledge that there’s someone behind [it] help you feel that way. “
“With “Worn Out,” Hardy entered a natural extension to his journalism. really implemented, and Hardy is very focused on bringing together the voices of those who keep the industry going – and those who often suffer the most dire consequences. But fashion, Hardy argues, is not a personal matter. Throughout the book, through a combination of original reporting and personal anecdotes, she makes the point that fashion’s sustainability issues must be addressed at the corporate level.
“In fashion, it’s all about where the money is,” Hardy said. “Consumption is being driven by these insanely clever marketing campaigns. Even if they seem dumb as usual, they’re working. And they’re researched. These fashion brands really know their way around..”
Retailers may tout the so-called sustainability effort but fall short. A recent example is Boohoo’s collaboration with Kourtney Kardashian Barker, who has been dubbed the brand’s “sustainability ambassador”. The reality TV star defends her decision takes on the role, which promises to reveal how the garments in her collection are said to be more sustainable than Boohoo’s usual offerings. She has not done so yet.
“When I look at fast fashion and things like that, it’s clear that people are following trends, but in the end, what these people want is cute clothes,” Hardy said. “It’s all about loving clothes. And I believe if we could just pull it out of everyone – to make them understand that you can marry this love of dresses with the understanding that there is someone behind [it] help you feel that way – maybe we can make some changes in thinking. “
Up front, read through the conversation between Hardy and Mekita RivasContributing senior fashion editor POPSUGAR, covering the dark side of logomania trends, the surprising role of subcontracting in the fashion supply chain, etc.
