Beth Appleton promoted to Chief Executive Officer at Australia-based music credit resource Jaxsta

Beth Appleton has been appointed CEO at Australian-based music startup Jaxsta.

Appleton’s new role goes into effect immediately.

Jaxsta Founder and former CEO Jacqui Louez-Schoorl will continue in the role of Founder, and will be responsible for developing established and new relationships within the music industry.

Appleton join for the first time Jaxsta in July 2021 as Chief Marketing Officer.

Appleton previously served as General Manager and Senior Vice President of Marketing Australasia at Warner Music Australia (2018-2021), overseeing campaigns for artists such as Ed Sheeran, Bruno Mars, Coldplay, Twenty One Pilots and Michael Bublé.

Previous Appleton roles also include Senior Vice President of Global Marketing at Warner Music Group in the UK (2014-2018); Marketing Director Warner Music Australia (2011-2013); Chief Digital Officer at Universal Music Group in the UK (2007-2010); and Head of Digital and Business Development at V2 Music in the UK (2003-2007).

As CEO, Appleton will be tasked with developing and driving Jaxsta’s ongoing marketing strategy when it returns to paid subscription services on July 27, with Jaxsta Professional.

In September 2020, Songtradr invested AU$1.42 million (approximately US$1.03 million) in Jaxsta, and signed a five-year exclusive commercial agreement with a revenue-sharing arrangement between the companies.

This partnership is the first deal announced by Songtradr since the company announced it Capital increase Series C is 30 million US dollars by 2020.

“I have the utmost respect for Beth and I am delighted to give her the Jaxsta baton because I know she will be very successful in this role.”

Jacqui Louez-Schoorl

Jacqui Louez-Schoorl, Founder of Jaxsta, said: “I have the utmost respect for Beth and I am delighted to be giving her the Jaxsta baton because I know she will be very successful in the role.

“I will be by her side, supporting her and the team in my new role and looking forward to this exciting new chapter in the Jaxsta journey.”

“I am completely focused on the results we need to deliver as I begin and continue to build on the unparalleled foundation that Jaxsta has established.”

Beth Appleton, Jaxsta

Beth Appleton, Jaxsta CEO, added: “I am completely focused on the results we need to deliver as I start and continue to build on the unparalleled foundation that Jaxsta has established.

“Our technology is the only officially verified music credit database in the world, and our team is focused on the immediate goal of rapid revenue growth while maintaining our base. lean and efficient cost base.”Worldwide music business