Bey ready: Beyoncé shared a rare behind-the-scenes look at her wash-of-the-day routine on Monday, dismissing those who criticized reports of her hair care line with a Close-up look at her natural hair.
Super private “Cowboy Carter” The crooner jumped on the viral hair care trend and posted a nearly two-minute clip walking followers through a multi-step care routine for her color-treated hair. In it, she explains how she maintains her blonde texture with a regimen of seven products (and other tools) and delicately curls her “long and healthy” hair.
“What a special experience seeing all your #cecredwashday rituals on my timeline… I just had to join in with what I have in the archives 🥰,” Founder of Cécred write above Instagramsets the founder's video to her new track “Bodyguard.”
“Breaking ground and challenging what people feel is supposed to be a process that has always interested me. My hair and music seem to have done that a lot over the years…,” she wrote. “Maintaining 25 years of blonde on natural hair through all the testing I did has played a huge role in the development of @cecred products. Keeping color-treated hair healthy is the hardest thing to do, but @cecred is here. All quality, NO shortcuts. Congratulations to the entire CÉCRED team for contributing to the development of award-winning products. 💕 Happiness #cecredwashday! You are CECRED.”
The Grammy winner, who launched her luxury line in February, added that she's really proud of the quality of her products. And while sitting in various chairs in the salon during the tutorial, she showed fans how to wash, condition and style her hair. She said she blow-dried her hair on medium heat using the Dyson Airwrap attachment, flat-ironed her hair, and used an “old-fashioned straightening brush” to straighten her curly hair.
“My hair has never been this long, it's never been this much moisturized, and I've managed to maintain my texture and curls even when my hair is too blonde. And my hair is flowing,” she says in voiceover.
Multihyphenatewho grew up sweeping hair in her mother Tina Knowles's salon, also seemed to address the criticism she's received since launching her hair care line, especially complaints that she did not reveal her natural hair and others objected to her hair journey.
“The stigma and misconception is that people who wear wigs don't have long, healthy hair. That’s some b—,” she intoned, “because it ain’t nobody’s business.”
On the official Cécred Instagram account, the brand says the line “exists so that anyone has the opportunity to express themselves in the way they choose. There's no better way to celebrate that than with our founder, @beyonce sharing about herself.”
Followers eagerly took to the comments section of Bey's Instagram posts to weigh in on her obvious and subtle clapping.
“Woke up and called we were all bald in the face. And we won't make SHH about it! STAGE! 💁🏾♀️” Written lawyer and content creator Blake Gifford.
“DAAAYYUUUMMM!!!! & it's PERIOD!! Beyoncé's translation: Now shut up! 😂😂👏🏽👏🏽👏🏽👏🏽👏🏽” more curly hair influencers Bianca Renee. “People love to hate on wigs but they are the best way to protect your natural hair!! By just leaving it alone! You can HAVE hair and take care of your hair UNDER a wig!!! 🙌🏽🙌🏽🙌🏽 Much respect for this video!! ❤️”
“I love seeing it! Show them better than you can tell them. . . all the time,” commented TV personality Alicia Quarles.
“BEYONCÉ… HAIR TUTORIAL?! WITH A VOICE?! I AM FINNA CRY 😭😭😭” added a fan.
“She ACTUALLY SAID “now look around everyone on MUTE! 🔇 🤫 🤐 “add another person.
Above brand launchthe “Break My Soul” and “Texas Hold 'Em” singer recounted Perfume that she struggled with psoriasis during her childhood.
“The relationship we have with our hair is a deeply personal journey,” she told the magazine.
“From my childhood in my mother's beauty salon to my father applying oil to my scalp to treat my psoriasis— these moments are sacred to me,” she recalls, before says the quote is an ode to barbershops and the communities they help foster.
She also said she finds hair – of any style – strong and an important part of self-expression, especially for Black people, their hair is the subject of law, scrutiny And celebration.
“For me, joy comes from prioritizing myself and prioritizing my hair,” Beyoncé said. “For me, it's really important to make time for sacred rituals of self-care.”
Times writer Alexandra Del Rosario contributed to this report.
