Elon Musk is threatening to “name and shame” advertisers who paused on Twitter while he took over the social media platform sowing chaos.
Apparently, the idea was that Musk fans would boycott those companies until they agreed to start putting advertising dollars on Twitter again.
General Mills, General Motors, Volkswagen and Pfizer are among the major corporations that have stopped advertising on Twitter since then. Musk bought it a week ago for $44 billion.
The majority of Twitter’s revenue comes from advertising, and the new boss isn’t pleased to see profits dwindling.
“Twitter has suffered a massive drop in revenue due to activist groups pressuring advertisers, although nothing has changed with content moderation and we have done everything we can to appease the activists. ,” Musk wrote on Friday morning.
“Extremely messy! They are trying to destroy freedom of speech in America.”
Ironically, after a Twitter user flagged the tweet, a Guardians The story of why advertisers are actually running away from the site has been added as “context”.
Hate speech on the platform surfaced after Musk made a purchase and banned users immediately started calling for reinstatementcertainly worries advertisers.
Musk’s complaint about their abandonment prompted conservative moderator Mike Davis to tweet about the new owners: “Name and shame the advertisers who are succumbing to the boycott of the advertisers.” Advertisers. So we can resist boycotting them.”
The founder of SpaceX and Tesla later replied: “Thanks. A fusion name and shame is exactly what will happen if this continues. “
The billionaire’s oath seems unlikely to assuage the company’s anxiety and bring back advertisers. It comes in a week of total chaos, with Musk firing top executives and board members, roll out massive layoffsand announced plans to charge verified users $8 a month to keep their blue check mark.
“Regarding the reduction of Twitter’s workforce, unfortunately there is no other option when the company is losing more than 4 million dollars / day. Everyone who left was offered a 3 month severance, which is 50% more than the legal requirement,” he tweeted.
