- Ford still can’t build enough Broncos, and the problems won’t go away if our reading of the tea leaves in the new “Bronco 2023 Purchase and Cancellation Alternative Offers” is correct.
- The letter Ford recently sent to dealers says that customers can get a $2500 discount if they order another Ford model before early April.
- Another option is to switch to a lower-content or lower-content Bronco by removing “restricted merchandise”.
Ford has a problem and they think $2500 can make it go away. The problem – admittedly, a good thing if anything – is that demand for the Ford Bronco has remained strong since the introduction of the Jeep-style off-road vehicle. Released in 2021. However, supply chain and manufacturing challenges have prompted Ford to repeatedly delay Bronco orders. Now, Ford will force, in Ford’s words, “a small number of existing Bronco pre-orders and pre-orders” who have ordered but have not yet received their 2023 Bronco to choose from four options, with no options. which of these will result in these customers receiving the vehicle they ordered.
Firstly Reported by Cars Direct, Ford sent out an incentive newsletter to dealers offering anyone who ordered the 2023 Bronco a $2500 discount if they switch to a different Ford model. The Model 2023 Bronco Purchase and Cancellation Alternative Offer says Ford is willing to provide “an additional incentive to cancel their existing 23MY Bronco Order and a qualifying 23MY Ford vehicle retail order.” lawsuit,” according to Cars Direct. Customers may receive a discount if they switch to one of seven other Ford models by April 3. Eligibility list of non-Bronco vehicles includes Escape, Sports Bronco, The edge, Explorer, explore, forest rangerand F-150.
The Mustang Mach-E, F-150 Vibrationand raptor does not appear to be eligible.
Ford said car and driver that the cause of the problems, not surprisingly, are ongoing supply chain challenges. The missing parts mean that some “limited features”, such as the Sasquatch and Lux packages as well as the die-cast hardtop, will not be available to 2023 Bronco customers who ordered but have not yet. get the car.
Ford spokesman Mike Levine said: “Customs who remove limited features will receive a 2023 Bronco along with a $2500 discount when purchasing or outsourcing existing MSRP price protection. have that they can have”. CD.
Customers who do not wish to modify their booking will have to accept one of four options. As mentioned, there is a $2500 discount. Customers can also simply cancel their reservation and get their initial $100 deposit back. Third, they can try to find a “matching Bronco” at a dealership that happens to have one. In the end, they simply canceled the order and placed a new one for the 2024 Bronco.
“If we can’t schedule a pre-order or order for production, it will be canceled for the 2023 model year and their $100 deposit will be automatically refunded,” Levine said.
One problem with all of this is that no one can order a new Bronco at the moment. While the configurator is still active, Ford’s consumer website also says: “Due to high demand, the current model year [2023 Bronco] No longer available for retail orders. Limited stock may be available at select dealers. “There is also no way to order a Bronco 2024 through the website. Ford’s website also says, “[Bronco] supply is limited and there are no guarantees.” You don’t say.
This content was imported from a poll. You can find the same content in a different format or you can find more information at their website.
