GWM is willing to sell more expensive cars in Australia

GWM's sales and brand-building progress in Australia is pushing the manufacturer to introduce higher-priced models, as general market acceptance of Chinese-made cars is unprecedented. so strong.

With 36,397 cars sold in 2023 (up 45.3% on 2022), GWM has become a well-known and popular brand in Australia, and is part of a wider push by manufacturers to Chinese exports to gain market share.

Rewind 10 years to 2014 and there were only 4154 Chinese-made cars sold in Australia. Last year, 193,433 went to Australian buyers.

As part of that growth, the average selling price of a GWM vehicle has increased significantly as the brand continues to introduce new products to the market.

GWM Australia marketing and communications director Steve Maciver said Car expert The brand has been improving its quality and features with each iteration, as it seeks to capture a share of a wider range of the market.

“With each new generation of GWM product that we launch into the Australian market, we continually enhance the quality of that product, the feature set available within that product and the system technology,” Mr Maciver said. drive to support it”.

“Now, we've gone from an average selling price of about $25,000 four years ago to about $40,000 today.”

This increase is mainly driven by cars such as Tank 300 and higher specification variants of existing vehicles that the Australian market has embraced. That upward trend is only set to continue as models get even more expensive (such as Tank 500 And likely a $150,000 Tank 700) headed to our shores.

“Now, that's a pretty big turnaround and that's driven by the quality of the product,” Mr. Maciver said.

“With the launch of products such as Alpha Cannon and Tank 500, the average selling price over the next 12 months will increase again and it is a sign that Australian new car buyers are willing to buy more expensive GWMs as long as quality, value and technology are met. turmeric increases. ”

As for whether the brand would be willing to start selling a $100,000 car, such as the Tank 700, and potentially introduce its higher-end Wey luxury brand, Mr. Maciver is at odds. about this prospect.

“Whether we are willing to take the next step and produce a car that costs over $100,000 remains to be seen,” he said.

GWM sold 3619 vehicles in March 2024, an increase of 8.4% over the previous year.