Warner Music Group‘S Elektra Entertainment has made two important promotions in the group’s marketing department.
Katie Robinson was appointed Senior Vice President while Adam Ruehmer was appointed Senior Director and Head of Digital Marketing, effective immediately.
Based in Los Angeles, Robinson and Ruehmer will both report to Elektra Co-Chair Mike Easterlin and Gregg Nadel.
Since joining Elektra in 2019, Robinson has overseen campaigns for the group’s roster of artists including Twenty One Pilots, Avril Lavigne, Maisie Peters, jxdn, A Day To Remember, Alec Benjamin, Fitz and The Tantrums and Flores.
Ruehmer comes to Elektra for the first time in 2021 after 7 years with sister studios Warner Recordsand has since led digital campaigns for Brandi Carlile, Alec Benjamin, Avril Lavigne, Twenty One Pilots, Gojira, etc.
Katie Robinson joined Elektra Entertainment in 2019 as Vice President of Marketing. The appointment marks her return to Warner Music Group, having worked with Atlantic and Driven by ramen list from 2006 to 2013, promoted to Senior Marketing Manager.
Prior to Elektra, she was the Director of Global Marketing at Red Bull Records, where she built and led the label’s marketing, digital and e-commerce team. Prior to that, Robinson spent three years at Interscope, where she oversaw marketing for The 1975, Madonna and others.
Starting her career at Atlantic / Fueled By Ramen, she helped launch and build the multi-platinum careers of Bruno Mars, Paramore, Twenty One Pilots, Panic! At The Disco, fun., and other things.
Adam Ruehmer was appointed Director of Digital Marketing at Elektra Entertainment in 2021 after more than seven years at Warner Records, where he worked on digital strategy for Linkin Park, Michael Bublé, Disturbed, My Chemical Romance, Mastodon, etc
His work on the interactive website for the 20th anniversary of Linkin Park’s Hyrbid Theory earned him a Webby nomination.
Ruehmer began his career with Linkin Park, running digital marketing as well as onsite fan activity and social content while the band was on tour.
“Over the past three years, Elektra and our artists have benefited greatly from Katie’s professional marketing approach.”
Mike Easterlin and Gregg Nadel, Elektra
In making the announcement, Mike Easterlin and Gregg Nadel, Co-Chairs of Elektra, said: “Over the past three years, Elektra and our artists have benefited greatly from our professional marketing approach. Katie.
“From start to finish, she treats each campaign with an unparalleled level of passion and care, bringing artists closer to their fans in authentic and creative ways.
“Adam is without a doubt one of our rising stars – he is deeply embedded in the culture and will continue to experiment in the digital space to deliver advocacy strategies. We are so happy for both Katie and Adam for these well-deserved new articles. “
“Marketing is an integral part of artist development, and it is a privilege to be a part of the success of so many of our talented artists.”
Katie Robinson
“Marketing is an integral part of artist development, and it is a privilege to be a part of the success of so many of our talented artists,” says Katie Robinson.
“Mike and Gregg have built a collaborative, creative team at Elektra and I am grateful to continue to work together as we support these incredible artists and their music.”
“Joining the Elektra team has led me to some of the most memorable and fulfilling moments of my career.”
Adam Ruehmer
Adam Ruehmer added: “Joining the Elektra team has led me to some of the most memorable and fulfilling moments of my career.
“There is so much more I want to achieve for our artists and I thank Mike and Gregg for trusting me to lead our efforts in the digital space.”Worldwide music business
