Lenzing has also successfully transformed its Indonesian site with reduced sulphur emissions as well as annual CO2 footprint and is expected to contribute to wastewater reduction, the company said in a press release.
Lenzing Group is ramping up the production of its eco-friendly viscose fibres at its Purwakarta site in Indonesia.
These fibres, part of the Lenzing Ecovero and Veocel brands, are EU Ecolabel certified and target environmentally conscious consumers.
The site significantly reduces sulphur emissions, CO2 footprint, and is projected to cut down on wastewater.
“We are working tirelessly to make the industries in which we operate even more sustainable and to drive the transformation of the textile business model from linear to circular. I am therefore very pleased that we have now received the EU Ecolabel, which once again confirms our sustainability performance. Demand for specialty fibres with low environmental impacts continues to grow structurally. We see enormous growth potential in Asia in particular. Our investments in Indonesia, as well as in other Lenzing sites around the world, put us in an even better position to meet the growing demand for specialty fibres with low environmental impact,” said Stephan Sielaff, chief executive officer of the Lenzing Group.
Catering to brands and retailers who serve environmentally-conscious Asian consumers, the converted Purwakarta site’s close proximity to value chain partners in Asia-Pacific enables the transportation of a larger quantity of responsible viscose fibres within a much shorter distance and lead time, thereby reducing the overall carbon footprint of the textile supply chain.
Produced with up to 50 per cent lower fossil energy use and water than generic viscose and certified with the internationally recognised EU Ecolabel, Lenzing Ecovero branded viscose fibres have been used in fashion woven and knitwear products such as fashionable tops, dresses, T-shirts, and loungewear. Brands using Lenzing Ecovero branded viscose fibres include top global fashion labels, including M&S, H&M, Levi’s.
“Asia-Pacific presents lots of potential and growth opportunities for us. As brands and retailers continue to reconfigure their manufacturing network, the region has become a convergent of all components of the supply chain from spinners, weavers, and knitters to garment makers and sourcing offices. As demand for responsible viscose continues to rise in the region, the increased production of responsible viscose in the Purwakarta site will not only allow us to work more closely with our existing customers but also allow us to introduce Lenzing Ecovero to new prospects in the region who are keen to switch from generic viscose to responsible viscose,” said Florian Heubrandner, executive vice president, global textiles business of Lenzing AG.
To provide more options for industry partners looking for versatile, responsible products, before the end of 2023, Lenzing’s Purwakarta site will be capable of producing the innovative Lenzing Ecovero Black specialty fibres, which will significantly reduce water and energy usage in fabric dyeing thanks to a spun-dyeing process with a lower carbon footprint, added the release.
In line with Lenzing’s goals of reducing group-wide CO2 emissions per ton of product by 50 per cent by 2030 and achieving CO2-neutral production by 2050, the converted production site has successfully reduced CO2 emissions by approximately 130,000 tons annually. An integral factor in enabling Lenzing to accomplish this transformation is the conversion from fossil fuel-based energy to geothermal-based energy at the site.
Fibre2Fashion News Desk (NB)
