Mercedes-Benz partners with game engine developer for MB.OS
Mercedes-Benz cooperated with software company Unity Technologies to power the infotainment elements in Mercedes-Benz operating system (MB.OS).
Unity says its software engine will provide future Mercedes-Benz vehicles with an infotainment display with “stunning graphics and the ability to interact with speed and performance”.
Industry Technologies is best known for developing the game engine used in Pokémon Go, Monument Valley, and Cuphead. The latter part of these games has been ported to the Tesla infotainment system and can be played in cars.
The US-based software company also develops “real-time 3D” technology used in a wide range of design and engineering, manufacturing, sales and marketing, and service and operations applications. motion.
The developers of Mercedes-Benz AG will use the Unity Industrial Collection to create the user interface (UI) and user experience (UX) for the MB.OS Human Machine Interface (HMI), which is another term for the cluster. clock and infotainment screen.
This new infotainment operating system was previewed with Mercedes-Benz Vision EQXX electrical research prototype.
Unity Technologies has been selected by Mercedes-Benz as its HMI developer platform “under a rigorous, comprehensive review process against competing real-time 3D and HMI development solutions”.
It is believed that one of the competitor companies Mercedes-Benz considers is Epic Games with Unreal Engine will power future Volvo infotainment systems.
Unity Technologies says its “leadership in real-time 3D development” will allow Mercedes to have the ability to implement a 3D avatar that can act as a “digital butler”, along with 3D maps and intelligence. Artificial intelligence (AI) can change the vehicle’s settings.
The The first Mercedes-Benz cars running MB.OS will launch in 2024. It will eventually appear on the rest of the Mercedes-Benz range.
The first cars with MB.OS will be built on the new MMA compact car platform, which will underpin four new vehicles.
This new platform could be the last to be introduced with an internal combustion engine option, as from 2025 onwards, Mercedes-Benz has said all new platforms will be electric only.
These other electric platforms include the MB.EA architecture for medium to large vehicles, AMG.EA for performance vehicles, and VAN.EA for trucks.
Add Doa, Mercedes-Benz previously confirmed it will cut down on the number of small models it offers while releasing more premium cars as it targets higher margins.
The company said it anticipates “disproportionate growth” in what it calls the Top-End vehicle segment, citing a 40% increase in S-Class sales last year plus “record” sales. by Mercedes-Maybach.
This internal segment includes all Mercedes-AMG and Mercedes-Maybach vehicles, as well as the G-Class and basically everything with the S: GLS, EQS, EQS SUV and S-Class.
Mercedes-Benz will also cut the range of Entry Luxury models from seven to four, although it is not leaving this market.
The company says these changes will “reposition Mercedes-Benz in the segment, honing more precisely the desires of discerning customers”.
Mercedes-Benz still plans to use only electric vehicles by 2030albeit with a disclaimer “wherever market conditions permit” and aims to be CO2 neutral by 2039.
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