Monthly active users on the platform peaked at 60 million, with an average of 6 million customers making 30 visits to the platform per month.
Bengaluru: E-commerce marketplace Myntra has attracted around 75 million new users in the past 12 months with 65% of them coming from non-metro areas, according to Myntra Trend Index, a report summarizing current trends. page observed in the country in FY2024.
Monthly active users on the platform peaked at 60 million, with an average of 6 million customers making 30 visits to the platform per month.
“The Myntra Trend Index sheds light on some of the most notable consumer trends across fashion, beauty, personal care and lifestyle segments in India. The report's findings clearly show that the country is on a journey of premiumization and there is a clear increase in adoption of trends across groups,” said Sharon Pais, chief business officer, Myntra. know.
Additionally, the top 1% of Myntra customers are using the platform with around 35 visits per month, followed by Myntra loyalists with 20 visits a month. Myntra Minis short content template records 100 viewer hours monthly.
Indian apparel saw demand double, while the premium luggage category grew 55% year-on-year (YoY). Demand for luxury options increased 150% year-on-year while the high-end home segment witnessed 50% year-on-year growth in February this year.
In the Adidas Originals sports shoe segment, Nike Jordans, Converse All Stars and New Balance BB550 are the most popular. The Nike Dunk Low Retro Panda made history by selling out its entire stock within three minutes.
During the festive season, the demand for ombre sarees in women's traditional wear increases 12 times.
In women's Western fashion, coordinated suits, corsets, crop tops. High-waisted pants and pleated skirts are top priority. In terms of accessories, classic watches and snake motifs, combined with monogrammed bags have seen a surge. Demand for oversized T-shirts and baggy men's handbags has tripled.
75% of Myntrafemale shoppers are diving headfirst into Myntra's beauty platform.
“When it comes to fashion, the country has experimented with its choices while widely embracing self-care and personal grooming. These trends reflect India's lifestyle choices and highlight our role as a provider of the latest fashion and beauty products to our millions of customers. us, thanks to our innovative technology and differentiated services,” Pais added.
Denim orders prevailed in Delhi, while Kolkata gave priority to kurta purchases. T-shirt orders increased sharply in Pune and Hyderabad, surpassing orders from Chennai and Gurgaon. Bengaluru led in terms of purchases of dresses and shirts, outpacing the combined orders from Mumbai, Chennai and Ahmedabad.
The key findings of the report are as follows:
- A Hyderabad resident bought as many as 2,937 products from Myntra, receiving the title of Myntra Shopper of the Year for making the highest number of purchases.
- Eight of the top ten customers come from non-metro areas.
- The selection of three leading luxury brands in women's Western wear, underwear and sunglasses, and men's casual wear remains the same for metro and non-metro customers. big street.
- The most used search languages after English are Hinghlish and Hindi.
- M-Express facilitates delivery of Rs 4 billion in a day.
- Fastest delivery of 2023 done in 35 minutes in Bengaluru.
Flipkart-backed Myntra offers over 6000 fashion and lifestyle brands like H&M, Levi's, United States Polo Association., Tommy Hilfiger, Louis Philippe, Jack & Jones, Mango, Forever 21, Marks & Spencer, W, Biba, Nike, Puma, Crocs, MAC and Fossil. The Bengaluru-based company offers over 19,000 pin codes across the country.
