Krafton announced on Friday that PUBG: New State will begin featuring gamer-exclusive content in India. The Korean publisher has teamed up with Sony Music India to include pop singer Badshah’s song ‘Bad Boy x Bad Girl’ into the battle royale game. This is said to be the first collaboration of Indian Pop music with PUBG: New State. Krafton also started a dance challenge and announced the launch of a Web series titled New State Chronicles to boost user engagement with the new game.
Badshah song featuring playback singer Nikhita Gandhi to be used in sponsored content, including promotional streams and videos, Krafton speak. The game publisher is also working with rapper Raftaar to introduce an exclusive song for PUBG: New Status.
The special song created by Raftaar will highlight new features of the game and, along with ‘Bad Boy x Bad Girl’, will serve as the game’s national anthem in India, Krafton said in a statement. dad.
In addition to the songs, PUBG: New State also has its own web series called New State Chronicles. The trilogy will feature celebrities and influencers including Awez Darbar, Kaneez Surka, Kubbra, Mortal, Mr. Faizu, Raftaar, Rannvijay Singha, Rohan, Scout, The Great Khali and The Sound Blaze. It will launch in December, although the exact release date is yet to be revealed.
Krafton is also holding a dance challenge where the winner is entitled to receive a Google Play Store Gift Card worth up to $5,000 (approximately Rs 3,74,500). Participants need to show off their dancing skills by uploading their New State dance video using the PUBG: New State filter on Instagram and using #NewStateStyle and #PUBGNewState.
Additionally, Krafton has teamed up with influencers and content creators such as Viraj Ghelani, Focused Indian, Bhuvan Bam, and Comedy Factory to expand PUBG: New State.
Krafton’s latest moves come more than a year after the government forbidden PUBG Mobile in the country. The publisher of the game earlier this year decided Bringing back the battle royale gameplay to the Indian market with Battlegrounds Mobile India (BGMI).
While BGMI has gained popularity among PUBG Mobile fans in the country, Krafton seems to be expanding its presence with PUBG: New State. The new game is launched earlier this month – after attracting millions of pre-registrations Both Android and iOS communication. In less than a week since launch, the game also hit a crore . download above Google Play.
Besides local content partnerships, Krafton is busy right now fixes and patch holes Allows cheating in the game.
