Veteran music manager Robby Hoffman joined Main wavetalent management department.
Hoffman brings more than 30 years of music and management experience to the company and will focus on expanding the company’s list of management clients to include Melissa Etheridge, Cypress Hill, CeeLo Green, Fantasia, Salt- N-Pepa, Aly & AJ, and others.
Hoffman currently manages the Grammy-nominated rock band Extreme, which has sold over 10 million records worldwide.
Primary Wave says that Hoffman and his clients will now have access to its talent management infrastructure.
That infrastructure includes the internal press department, the A&R/writer-producer relations team, the branding department, the digital strategy team, as well as the film and media development team. pictures, video games, commercials and our in-house TV.
Hoffman started out as a guitar player and graduated from the Berklee College of Music in Boston with a degree in Professional Music.
After graduating, his band In The Pink signed a recording contract with Epic Profile.
After the band broke up, Hoffman spent seven years on Wall Street working for an investment bank, managing money for high-net-worth individuals.
In 2005, Hoffman left Wall Street and founded One Music Management, the music division of One Management in NYC.
As Founder and President, Hoffman is responsible for overseeing all artist management for the company. Current and former artists curated by Hoffman include Courtney Love, Ratt, Extreme, Nuno Bettencourt, Alexandra Savior and Spacehog/Arckid.
“I thank Larry Mestel and the executive team for bringing me in and look forward to a successful relationship.”
Robby Hoffman
Robby said: “I am delighted to be joining the impressive team at Primary Wave.
“As the business grows, artists are looking for new and creative ideas from their management team and there is no better company than Primary Wave to capitalize on these opportunities.
“I thank Larry Mestel and the executive team for bringing me in and look forward to a successful relationship.”
“We look forward to growing and enhancing our management with the collaboration of Robby and his extensive network of artists and industry professionals.”
Natalia Nastaskin, Main Wave
Natalia Nastaskin, Chief Content Officer at Primary Wave, added: “We are delighted to welcome Robby and his exceptional artists to Primary Wave.
“I and many of our senior colleagues have known Robby for many years and admire his passionate and unwavering approach to talent management.
“We look forward to growing and enhancing our management with the collaboration of Robby and his extensive network of artists and industry professionals.”
Worldwide music business
