Skoda targets record sales in 2023 as Australian supply improves

newsofmax08/17/2022

4 3 minutes read

Skoda targets record sales in 2023 as Australian supply improves

Skoda Australia distant prediction healthier reserve levels from early 2023, with “full normalization” of supply from factories in Europe expected by the middle of next year.

As a result, the local branch of the Czech brand is forecasting an all-time record since the brand’s debut here in the present time in 2007 – a combination of made-to-order deliveries existing and growing its customer base.

While Skoda management won’t confirm its internal sales targets in the filing, company sources tell us. about 12,000 units for the calendar year 2023 as the target. The brand’s best year to date in Australia is 2021, when it hits sales of 9185 units.

The total number of bumper products predicted in 2023 will naturally include many buyers who have placed orders Skoda This year, but could not deliver until next year, due to ongoing supply problems.

While all brands in Australia are battling stock shortages to a greater or lesser extent, the Volkswagen Group brands have consistently been among the hardest hit – mostly due to shortage of semiconductors and shortage of mining wire due to the Ukraine War.

Skoda Australia sales are down 41.8% this year in an overall new car market down just 4.5%.

This week, we spoke with Skoda Australia brand manager, Michael Irmer, who has been with the brand for almost a decade here, about when supplies will drop and buyer wait times will be checked. more control.

“The most accurate answer is, we are expecting the relief to continue, visible in deliveries from January onwards. We know what’s being produced now, the numbers are going up, but the cars will go about three months until they’re in the dealerships,” said Mr. Irmer.

“From January on, we see the numbers improve dramatically.”

When asked if the company can fully meet demand even if supply improves, Mr. Irmer said “it is difficult to judge, because the market is generally undersupplied and you tend to thought I could bring back 10 times as many cars. [as you have]”.

“But we know that we will see a significant improvement and full normalization around the middle of next year. That’s the best prognosis I can make at the moment.

“…Our strong belief is that next year we will see an all-time record,” he finished.

Skoda this week launched its update Karoq Mid-size SUV and new generation launch Fabia in the top guise of Monte Carlo. It launched a refresh Kodiaq seven seats in March of this year.

Company this week reiterates its goal to start taking orders for the first EV, the Enyaq iV, in the third quarter of next year, with deliveries in early 2024.

“…All the dealers, especially the ones in the city, are asking for ‘electricity, electricity, electricity, electricity,’ saying they are very eager to get the car, quite frankly,” Mr. Irmer told we.

In fact, a small number of people have sought to put down deposits to secure a construction site.

Although Skoda is seen by some as a low-priced European competitor, its average transaction price has risen to $52,000, meaning it actually attracts a better amount of domestic buyers. That bodes well for its EV rollout.

The Skoda Enyaq iV will be a key part of the broader EV puzzle for Volkswagen Group Australia, which currently has an electric range limited to Audi e-tron and e-tron GTand Cupra was born.

The Related VW ID.4 / 5 models will land at a similar time to the Skoda Enyaq iV – creating a fascinating battle within the company, not something it has ever conceded.

Skoda Australia annual sales for the past decade