Spotify is doubling down on short-form video content, introducing a new feature called “Clip” for artists and the new homepage has a vertical feed that looks like how TikTok showcases videos.
The feature was announced on Wednesday at the company’s Stream On event. Spotify said on the Clips microsite that, “Unlike other short video platforms, Clips comes in the same app, where listeners can stream your new releases and your entire catalog instantly. ie.”
Spotify on Wednesday (March 8) also launched a new tool called countdown page where artists can promote upcoming album releases through exclusive video clips, pre-save buttons, and tracklist previews. This feature also comes with an album release countdown timer.
With Countdown Pages, fans who pre-save an album release will receive a notification as soon as the album drops.
The music streaming giant says the new feature will allow artists and their teams to promote new albums in the same app where users stream them instead of having to work across multiple platforms and services. , which Spotify says results in a “disconnection between where the music is played. teases and where the music is actually streamed.
The countdown page for Ed Sheeran’s upcoming release is live now. Spotify plans to roll out the feature to more artists globally in the coming months.
Spotify Clips allows artists to add videos up to 30 seconds long to their album page or artist profile.
“Unlike other short-form video platforms, Clips on Spotify are attached to artist profiles and can be attached to tracks and albums – putting your music at the heart of the experience for viewers to enjoy. can be easily listened to again after watching your video.”
Spotify
The company says Clips are “short vertical videos, under 30 seconds” that allow artists to “invite fans to participate in your creative process.”
“Unlike other short-form video platforms, Clips on Spotify are attached to artist profiles and can be attached to tracks and albums – putting your music at the heart of the experience for viewers to enjoy. can be easily listened to again after watching your video,” said the music streaming company.
Spotify’s announcement highlights how bullish the platform is in the video-sharing market.
“Every minute, people around the world stream one million hours of content, with individuals watching an average of 19 hours of online video per week by 2022,” Spotify said, citing data. from Statistical staff.
The platform says it’s increasingly difficult for artists to navigate the sea of content with the number of videos being uploaded and viewed online and across many of the most popular channels for social video, “music is not a priority.” head”.
Spotify claims that Clips is the solution to this problem.
The platform will roll out the feature to “thousands of artists” this week and to more artists in batches throughout spring 2023.
Unlike Instagram Stories, Clips do not disappear after 24 hours. Artists can use them to share the story behind a song, announce an upcoming release, introduce collaborators, or showcase new merchandise.
“It’s the evergreen, always-on home for videos that deserve deeper storytelling and longer shelf life – not just a quick viral loop.”
Spotify
“It’s the evergreen, always-on home for videos that deserve deeper storytelling and longer shelf life – not just a quick viral loop,” Spotify said.
Meanwhile, topping Spotify’s announcement in time Live streaming Wednesday’s event is a redesigned home feed, which the company says is its “biggest evolution yet.”
The platform’s new mobile interface features a home feed that allows users to scroll up or down to discover what it calls “Canvas clips” that highlight the artist’s visual drawings .
Users can preview tracks and save playing songs on short Canvas clips straight to their playlists.
“Today’s world pulls us in a million different directions,” said Gustav Söderström Co-President and Chief Technology & Product Officer.
“So the most important thing we, at Spotify, can do for creators is to reduce the gap between their art and those who love it. . . or who will love it as soon as they discover it.”
Spotify’s efforts come as tech companies adopt TikTok’s formula for attracting and retaining users, and as Spotify strives to maintain Its dominance in the streaming space amid reports that TikTok is coming own streaming platform.
Global Music Business
