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The start of the new year does not alleviate any of the problems that have plagued HR professionals throughout 2022. Challenges surrounding silently give up, general unhappiness, lower productivity, exhausted, disgruntled with compensationAnd fear of layoffs so many. But among the potential solutions that could provide some relief: TikTok.
Over the past year, dedicated spaces have appeared on TikTok, where people and content creators can express workplace-related issues in a way that is understandable and humane. According to Lynda Folan, organizational psychologist and chief executive officer of Inspirational Development Solutions, an Australian-based management consulting firm, companies now also have the opportunity to engage with this space.
“Especially for Gen Z, when they start going to work, companies need to be nimble about how we communicate with them,” says Folan. “We’ve always been nervous in organizations when it comes to talking about difficult things, and this platform gives people the opportunity to safely tell their stories.”
“Content on TikTok reaches the younger generation in a direct way, so HR teams can set up spaces to communicate things like, ‘How do we deal with discrimination? ‘,” added Folan. “Now, we can tackle those difficult topics in a more accessible way than before.”
How TikTok can help human resources
When most employees start a new role, they go through a series of training sessions. Most of the time, companies will require employees to attend in-person HR sessions or virtual HR webinars, sometimes annually, where they will hear about topics like avoiding harassment in the workplace. work, compliance and ethics training, and workplace-specific safety rules. These sessions can last several hours and are often more like a lecture than an interactive gathering.
“That’s not how the younger generation communicates,” Folan said. “People can use platforms like TikTok to have small, quick conversations instead of lengthy conversations like this, sit down for three hours and talk about an issue.”
Videos on TikTok can last anywhere from a few seconds to up to three minutes, Folan said, allowing HR teams to create quick videos of issues that employees can respond to and raise concerns in an engaging way. more open-minded, says Folan. This also helps HR teams facilitate open dialogue with employees more quickly.
“We were able to send people messages quickly without having to assemble them into groups,” says Folan. “The whole workplace format has been changing, with people working from home and in hybrid environments. You can’t always get everyone together so easily.”
When HR teams spend time and resources creating TikTok content, it can not only resolve concerns and issues faster in an easy-to-understand way, but it can also save employees time.
Social media as an HR profession
One of the more important skills HR professionals need today is a deep understanding of how to use social media across a variety of platforms. It could even benefit the HR team by figuring out an entire position, or even allowing current employees to spend time only on TikTok content creation.
“We have to change the way we look at communication in general, from an HR perspective,” says Folan. “Communication used to be about sending global emails or bringing in a group of people to talk. Now your communication platforms are much broader.”
“Organizations with team members creating video content for TikTok specifically may benefit,” said Andre Ben Hamou, co-founder and leadership coach at PeopleStoring, a leadership development organization. benefit by connecting with a wider and more diverse audience than they can reach on traditional social media.” and training company.
PeopleStoring found a number of reasons for how TikTok can help HR teams engage employees, including how TikTok could replace traditional methods of disseminating information that have not yielded good results.
Workplaces thrive with diversity of perspectives, backgrounds and age groups, and social media helps this grow even further. For the HR team, Folan says you can have a traditionalist on the team who can communicate with older generations in the company, but you also need younger, nimble employees. more with technology and able to communicate with Gen Z.
“If you bring young people into your group, they already have an innate ability in the social media space, and they’re more likely to jump in and shoot videos of themselves without blinking,” she said. more.
Folan said HR teams and any team within the company would benefit from having younger employees to upgrade their internal communication methods and branch out into spaces, such as TikTok creation.
“I’m always amazed at the things young people will say about platforms like TikTok without question, and it’s a missed opportunity for HR teams if they don’t take advantage,” Folan said. It”. “They’ll just talk openly about anything, which is hugely different from anything we’ve done before.”
