Dressing for inclement weather is a tricky beast. Majority rain clothing tends to wear the notoriously thin clothes that are not at all chic or reminiscent of ponchos that look like trash bags (really). Danish brand Rains is here to change your mind about how transitional fashion and wet-weather gear can look. Co-founders Daniel Brix and Philip Lotko, who met while studying at Denmark’s TEKO School of Design, set out to build a clean and stylish rain jacket specifically for the young traveling community. urban bike. Copenhagen, often dubbed “the most bike-friendly city in the world,” reported Yes “675,000 bicycles and only 120,000 cars […]means that there are 5 more bicycles than cars. “As you can imagine, a sleek down jacket is an absolute must-have for the seasonally rainy Scandinavian region. And so the first Rains jacket came out in 2012 – and demand was already there. Only gained momentum since then.
