Dionnee Harper named Executive Vice President of Marketing and Artist Development at Warner Records
Long time Atlantic Profile CEO Dionnee Harper will join Warner Records is the Executive Vice President of Artist Marketing & Development, effective September 15.
The widely respected CEO is currently Senior Vice President, Chief Marketing Officer at Warner Music Group sister company Atlantic Records.
According to a press release announcing Harper’s appointment, Mark Flaherty, current EVP of Warner Records, Chief Marketing Officer, has decided to leave the company. He will stay in his position until Harper arrives this fall.
In her new post, Harper will oversee Warner’s marketing strategy across all genres, while working closely with various divisions of the company.
She will move from New York to the label Downtown Headquartered in Los Angeles and reporting to Warner Records Co-President and COO Tom Corson.
Today’s news follows other Warner Records A&R moves late last year, with Karen Kwak named Executive Vice President/Head of A&R at Warner Records in October and Steve “Steve-O” Carless appoint President of A&R in September.
Throughout her career, Harper has worked closely with artists such as Charlie Puth, Kevin Gates, Kehlani, BoB, Flo Rida, and many more.
She also served as Atlantic’s chief liaison with Mike Caren’s . APG label.
Atlantic says that Harper has played a key role in shaping its Black Music division, and the label also says that she is an “influential guide and mentor to the next generation of executives.” Atlantic”.
Harper has spent her entire 22-year career with Warner Music Group, and with her new appointment at Warner Records, she will work at all three of the company’s top labels.
Right after graduating from college, she joined Elektra Entertainment Group while training in 2000.
Just a month later, she was hired as an assistant in the label’s Urban/Mixshow Promotions Department.
In 2004, when Elektra merged with Atlantic Records, she became the Urban Marketing Coordinator, advancing to Product Manager, Senior Director, Vice President, and her current SVP position.
Along with the news of Harper’s date, it was announced that Chris mapWarner’s EVP Urban Music & Marketing, who recently moved to New York City, will take on a new role at the label, which will be revealed shortly.
“Dionnee is a true marketing superstar, and her extensive creativity, deep experience, passionate dedication and proximity to culture will make her a great addition to the team. “
Tom Corson
Tom Corson, said: “Dionnee is a true marketing superstar, and her vast creativity, deep experience, passionate dedication and proximity to culture will make her a great addition. Great addition to the team.
“She will work with Aaron and me to develop our brand identity and unify our marketing strategy across all genres under one stellar leader. Dionnee has done an extraordinary job at Atlantic and is loved by her artists and colleagues, so I want to thank Julie Greenwald for helping us get her on the plane.
“We look forward to announcing an exciting new leadership role for Chris, who has made exceptional contributions to our success. I also want to thank Mark for his wonderful work with us over the past five years, and we wish him all the best in the future.”
“It’s been a great opportunity to work with their amazing team of artists and explore every avenue to get their music into the culture and bring it to the fans.”
Dionnee Harper
Dionnee Harper, said: “I am thrilled to be joining Tom, Aaron and the entire Warner Records team.
“It was a great opportunity to work with their amazing team of artists and explore every avenue to get their music into the culture and bring it to the fans.
“It has not been easy to leave all of my great colleagues and artists at Atlantic, but I am very happy to be staying in the WMG family where I have spent my career.
“I want to thank Julie and Mike Kyser for their wonderful guidance that led me to this life-changing moment, and Max Lousada for his enthusiastic support. I look forward to taking in everything I’ve learned over the years and helping take the great Warner brand to the next level. “Worldwide music business
