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Every Super Bowl LVI car trade show you’ll see in 2022

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Massive advertising costs to entertain and engage the public is a longstanding tradition that will be repeated this year, at Super Bowl 2022 next weekend. Despite two extraordinary years in the auto industry and the world, automakers are back to playing a key role in ad spend for the slated 56th US Soccer Championship. ​takes place on Sunday, February 13. Here’s what we know about the auto industry’s advertising so far.

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Synthetic engine

Dr. EV-il (which is funny) is back from the Austin Powers series, ready to save the world and afterward lost in the world. The point is to highlight GM’s plan to have 30 electric vehicles worldwide by 2025.



Toyota’s Super Bowl ad will feature Tommy Lee Jones, Leslie Jones and Rashida Jones driving the new car 2022 Tundra full-size pickup trucks are entering their third generation to take on Chevy, Ford and Ram. A TRD Pro Solar Octane Orange model, powered by a 437hp iForce MAX twin-turbo V-6 hybrid, pulls to the edge of another Tundra, challenging it to a race. In Vehicle and Driver experimentThe Tundra TRD Pro hit 60 mph in 5.7 seconds and a quarter mile in 14.5 seconds at 92 mph.



This trailer only shows off the key words that make up the EV startup’s philosophy and very little about any actual vehicles, but the full promo—which will run in the first quarter of the big game—promises. appointment will show a little more. This is Polestar’s first foray into Super Bowl advertising. The company plans to launch Polestar 3 electric SUV later this year.


BMW car

BMW has yet to release its full Super Bowl commercial, but you can get a feel for what’s going to be airing Sunday by watching a short trailer the company posted to YouTube that has a “Gentlemen” vibe. god, they’re like us”. BMW is advertising its electric cars with a bit of humor set in a world where the Greek gods need electric cars to get around as well as an early morning coffee. Played by Arnold Schwarzenegger, Zeus stops at a coffee shop where a bartender (Matty Cardarople) can’t seem to get his name right. The trailer is titled “Something Electric Is Producing.” Schwarzenegger is no stranger to electric cars, advertised them when he was governor of California and attended the unveiling of the Tesla Roadster in 2006. Although she doesn’t appear in the trailer, Salma Hayek will also appear in the full trailer as Hera, Zeus’s sister-in-law. So maybe the gods are not like us.



Carvana’s first Super Bowl ad reminds us that sometimes, used car buyers can be just as frustrated as used car sellers. We’re not sure why Carvana would want a nasty spokesperson — in this case, “Extreme Mom,” according to the company — to deliver her 30-second message, but it’s hard to read. in any other way, because it’s not-the actors at this point all sound a little troubled as she continues to talk about the benefits of Carvana. “Our customers are at the heart of everything we do, and ‘Your next customer could be your mother’ is a central value in our DNA,” said Ryan Keeton, co-founder and director. Carvana’s brand manager, said in a statement. “Our internal team had a lot of fun developing this new campaign to be fun and easy to understand.” Involve anyone who knows someone who can’t stop talking about their new favorite thing.



Kia will come up with a cute, simple message this year. Without using any dialogue, the company’s 60-second commercial features an adorable robotic puppy looking for someone to adopt. Bored of waiting, our little hairless friend saw a guy unplug his 2022 EV6 GT-line AWD from a nearby street charger and drive away. With Bonnie Tyler’s “Total Eclipse of the Heart” as the soundtrack, the robodog follows him around town, and then we’ll see how the EV6’s onboard charger can be used to power devices. electronic device, such as a mechanical mutator. The ad’s tagline is “Fully Charged Directly”. The best part of the ad is how Kia is able to understand some of the benefits of electric vehicles in a simple, straightforward way. Sure, the puppy is there to pull a few heartbeats, but not everyone will use their EV in the future to power a work site or a car after-party the way manufacturers do. Other car manufacturers are advertising their electric vehicles. Sometimes you just want to charge up your digital companion, a drone or a robotic animal or whatever, and your next car can do that. . Kia will expand the reach of its ads with a partnership with the Petfinder Foundation to encourage animal adoption. The automaker will also launch its first TikTok integration on Friday, February 11, which will feature Robo Dog and “Turn Around Dance” featuring Tyler’s hit song.


Nissan Z

Nissan’s 2022 entry is all about capturing excitement and, like with most action movies, you can leave your logic behind watching the 60-second story. Ordinary polite Eugene Levy gets the key to a new one 2023 Nissan Z from Brie Larson and then, by the magic of Hollywood, transformed into an action hero starring in a movie summon Thrilling Drivers, in which he flies off a building to catch a Dave Bautista in the air without spilling a drop of coffee. Of course, it’s all for fun, but will do my best to make both the Z and the electric 2023 Nissan Ariyabriefly driven by Levy’s Schitt’s Creek co-star Catherine O’Hara, appeared calm and confident. Actor Danai Gurira also appeared. Nissan says it will air the ad during the game’s fourth quarter, and that the company will also be rolling out fake movies this week much like a major studio advertises movies, with fake movie posters and what appears to be a clip. Actual trailers are available on social media with actual movie reviewers getting paid to review the trailer. There will also be an unboxing review of a Levy action figure. Nissan calls all of this “a 360-degree content ecosystem.”



Vroom is taking a musical approach to getting viewers’ attention with an ad featuring a song from the stage musical “Flake”, which tells the story of a woman ( Ariana Rosado) couldn’t find someone to buy her. car. People walking down a block in Los Angeles started dancing when she finally found someone to take it out of her hands, but then all were disappointed when the buyer returned. Spontaneously, Vroom came to the rescue, allowing her to sell it from home. The dancers were choreographed by Mandy Moore, who also worked on the hit film La La Land.


Bonus: Vroom . Behind-the-Scenes Video

Vroom will air the 30-second slot in the fourth quarter, and also features this short behind-the-scenes video explaining that the commercial’s 47 actors took 56 hours of rehearsal to get the right jazzy/commercially enthusiastic dance style right.


Wall box

Another company in the auto industry that launched the Super Bowl — and in fact, the brand’s first TV spot — is Wallbox, which sells home chargers for electric vehicles. It took a year to be daring, because the online version provided more than 50 seconds of certainty about the “not electrically scary” message before a twist that wasn’t quite worth it for M. Night Shyamalan, where volts turned out. Don’t fight for the bad guys. Instead, they are great for charging your car. The story begins with the story of a real person named Seth Thomas, who was actually struck by lightning during a motorcycle ride with his father a decade ago. The ad’s character lived in fear of plugs for 10 years, but Wallbox helped him discover the benefits of easily charging your car’s battery. Wallbox’s media materials for the ad indicate that higher temperatures caused by global warming actually increase the frequency of lightning (each 1.8 degrees Fahrenheit increase will lead to more attacks. 12%) so using electricity can help others avoid being struck by lightning in the future. Wallbox will air a 15-second promotional version during the game’s second quarter.

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