While the broader industry negotiates ingredients and sourcing issues, Mazda of Australia the boss said that the customer is average wait 3-4 weeks for new vehicles thanks to priority supply.
Mazda Australia CEO Vinesh Bhindi told CarExpert that the local division’s seniority in the company’s global portfolio means that Australia is getting preferential access to semiconductors and the like – a stark contrast to most other brands.
“The semiconductor problem remains globally for manufacturers, including Mazda Corporation,” said Mr. Bhindi.
“However, we are a preemptive marketplace for the queue endpoint, so we are pre-allocated and therefore have not seen any major changes to the products in the market yet. ours.”
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Mazda BT-50
Mr Bhindi added that “in some cases dealers have stock and arrivals, and in some cases, if the combinations are a bit unique, it can be up to six to eight weeks.”
As for which model lines were most affected, Mr Bhindi said the company had faced “challenges” with BT-50 in the final period of 2021, with CX-30 supply has been a bit more constrained lately as the MY22 operational changes took place.
Mazda Australia has had a great start to 2022, increasing its market share from 2.25% to 12.9%, with monthly growth of 15.2% to 9805 units.
The CX-5 Mid-size SUV all-time monthly record in January with 3213 units (+54.4% in January), while also seeing it almost overtaken Ford Ranger (3245 units) and took third place in the overall nameplate rankings. Arch’s opponent Toyota RAV4 Sliding out of the Top 10 in ages (1425 units) for the first time due to supply issues.
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Mazda CX-30
Also setting a sales record in January was the smaller CX-30 crossover, with a monthly growth of 53.0% to 1388 units, ranking second in the compact SUV segment after MG ZS range (1588 units).
Mr. Bhindi said the company is anticipating further growth in 2022 within its own range and across the industry, with a primary focus on the enhanced BT-50 utility line, which hit an all-time high in 2016. 2021.
“The new one [BT-50] not only accepted but also well received by our customers. Mr. Bhindi said we have exceeded our forecast by 1200 units.
After beating Mazda’s expectations with 15,662 registrations on 4×2 and 4×4 models in 2021, Mr. Bhindi said the company is aiming to reach 19,000 deliveries by 2022, with support. belong to New Ranger Wildtrak rivals the BT-50 SP as well as new entry-level XS variants has a smaller 1.9-liter turbo-diesel engine.
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Mazda CX-5 (MY22 update)
