Pride month has arrived, and we are celebrating diversity and people of all genders. June is considered ‘Pride Month’ globally. We mark it with festivals, rallies, parties and many other events. In fact, people and brands from all walks of life prepare to mark the month in their own unique ways. Join group. Burger King has also launched a special kind of ‘proud seller’ that will be available in stores across Austria until June 20, 2022. Wondering what’s so special about the ‘salesman’? proud’? According to Burger King Austria’s Instagram page, you’ll get two equal buns – meaning you can get your burger with two top halves or two bottom halves.
“Can we imagine? The Pride WHOPPER – with two equal cakes for equal love and equal rights. We put our stamp on equality of all identities and genders. A little change Small changes will bring smiles to our faces and remind us to treat each other with respect and peace. No matter who you are or who you love. #TimeToBeProud,” read the insta post. in Danish. Watch:
Also read: ‘Is that a joke?’: Burger King Germany’s bizarre new menu causes confusion on Twitter
However, the ad campaign doesn’t seem to go well with people on the internet. They feel the advertisement is full of confusion and dilutes the essence of the event. According to a statement in Forbes, the ad is ‘bold’, but leaves room for interpretation. Another AL.com report said that while Burger King had good intentions behind the ad, it certainly caught consumers off guard.
Several people also took to Twitter to share their opinions on the ad. Watch:
If they spend any time talking to the gay community, Burger King will know the last thing they want is to pair top to top and bottom to bottom https://t.co/VE0qELkDun— Erica Henderson ( @EricaFails) June 6, 2022
Burger King has introduced a new “Pride Whopper” where you can order a cake with two tops or two bottoms.
What a strange ad. I’ll bring my Whopper with a regular baguette because ordering fast food doesn’t have to be a political statement to me. pic.twitter.com/eE7fiQCTv5– Brigitte Gabriel (@ACTBrigitte) June 5, 2022
Burger King Austria made a Pride burger with two tops or two bottoms… what the heck? pic.twitter.com/bSl3Cyiq9p– Jarett Wieselman (@JarettSays) June 3, 2022
What do you think of Burger King’s ‘Pride Burger’ ad? Let us know in the comments below.
About Somdatta SahaExplorer- this is what Somdatta likes to call himself. Whether it’s about food, people or places, all she craves is to know the unknown. A simple aglio olio or daal-chawal and a good movie can set her off to a new day.
