Amul milk brand has always been known for its unique branding strategy. If you scroll through their social handles, you’ll see the brand is creating doodles dedicated to every trending topic. Whether it’s a breakout event or a national/international news release, you’ll find Amul has its own unique features. Recently, Amul once again hit the headlines with their new doodle on social media; and it has their participation in the historical drama ‘Ponniyin Selvan I’ directed by filmmaker Mani Ratnam.
Also known as ‘PS-1’, the film was released on September 30, 2022 and has been doing wonders at the box office ever since. The film, starring stars like Aishwarya Rai Bachchan, Shobhita Dhulipala, Vikram and others, has been receiving very high praise from both critics and viewers.
To praise the film’s success, Amul shared a creation on Instagram and wrote along with it, “Epic film, by Mani Ratnam, Ponnyin Selvan released!” In the doodle, we see a graphic version of the stars enjoying butter and toast. “Get the value of your Mani!” the poster wrote.
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The post took the internet by storm and received over 11.6k likes and hundreds of comments. “Masterpiece”, read a comment. Another wrote, “Lovely and brilliant movie.” The third comment reads, “Epic slogan.”
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About Somdatta SahaExplorer- this is what Somdatta likes to call himself. Whether it’s about food, people or places, all she craves is to know the unknown. A simple aglio olio or daal-chawal and a good movie can set her off to a new day.
