India’s Tata Group plans to launch its long-awaited ‘super app’, named TataNeu, to the public on April 7, the company has revealed on its app and Play Store page .
After years of production and plagued with delays and buggy performance, TataNeu is the software giant’s attempt to take on rivals including American e-commerce giant Amazon and Google Platform. Jio platform of local billionaire Mukesh Ambani. has expanded to new heights in the past decade while Tata focuses on more legacy businesses.
Application Some services club of Tata Group include a number like BigBasket online grocery store and 1Mg . electronic pharmacy platform which the company has purchased in recent years. TataNeu will also give users the ability to send money to people and pay their broadband, electricity, water and satellite TV bills as well as secure loans, TechCrunch previously reported.
Tata hopes that customers will find the one-stop service and rewards high enough to make the switch bold. Tata plans to offer them “NeuCoin” as a reward, where one NeuCoin would be equivalent to one Indian rupee.
The company, which has been testing TataNeu with tens of thousands of its employees over several quarters, plans to phase out BigBasket’s various loyalty services, 1mg and others, and replace them with NeuCoins, TechCrunch reported earlier.
Rewards are one of the main focuses of Tata Group as it strives to build a “link layer” for its services that work across a variety of categories. If successful, the 155-year-old giant will be positioned as going to spark the largest loyalty program in the country.
The company has also engaged with a number of investors – including SoftBank, the company confirmed with Economic Times of India – to raise capital for newly established technological ambitions.
Screenshot of the TataNeu app. (Credit: TechCrunch)
TechCrunch reported in February that Tata was getting closer to launching the app. We also learned about the recent build of the app and access to the service.
Are from Our first impressions:
Despite the delay, TataNeu looks somewhat modern, and the company’s executives are still trying to figure out how to attract customers to the super app, according to two people familiar with the matter and documents provided to TechCrunch.
[…] But the app is hilariously buggy, horribly slow, and the integrations are geared solely toward the various Tata services through the in-app browser – sometimes with a desktop view on the phone.
